1. Please tell us a little bit about your business/site?

I have a belief that the collective power of moms can be a very positive thing and that just because something is small, doesn’t make it insignificant.

Mom4Life.com is a retail website that takes these two beliefs and has created a unique shopping destination for discerning mothers looking for something a little different to meet her unique needs. We are a small website in the important areas (personal customer service, no annoying call centers, mom run) but we also don’t skimp in the places calling us to be big (over 900 mom invented products, a wide selection and lots of experience in finding and choosing the products that will be the most useful to our customers). It has caused others to take notice. We have been voted the best online baby boutique for the last two years running in the Pregnancy & Newborn Readers’ Choice Awards and were Awarded ‘Business of the Year’ by the Mom’s Choice Awards.

2. How long have you been in business? How did you get your business started?

In 2003 I was challenged to find a way to help out with our family finances after our first child was born. My husband encouraged me to explore options on the internet. I began small (with start up costs of $100 and one product) and grew with demand. The more that I explored and discovered my passion for helping moms, the more my vision sharpened and I began to focus on offering unique and useful mom and baby products created exclusively by mom inventors. God was gracious and took that small beginning and allowed it to grow to something that was able to make a positive impact in the lives of hundreds of women whose products are available on Mom 4 Life as well as the crisis pregnancy centers we have come along side to help support.

3. Is your business online, or a physical location or both?

Mom 4 Life is operated online. The bulk of our inventory is housed and shipped directly out of a large shop on our property. Despite the fact that we do not have a retail shop at this time, local customers are able to come by in person should they wish to see items in person before purchasing. Want to see our shop first hand? Click here and scroll down to watch our own rendition of “The Office”.

4. What do you enjoy most about running your business/site?

There are several things that I love about running Mom 4 Life. My passion is helping moms and through Mom 4 Life I am able to do that in several tangible ways. First, I am able to promote amazing mom invented products, many of which are brand new to the marketplace. In doing this the moms behind these products benefit from the increased exposure of their product. Secondly, the moms who are a part of the Mom 4 Life team benefit by being able to help provide for their family finically. Third, the moms that shop our website are able to find innovative products to help them in their journey of motherhood. Forth, we are able to make a local impact in the pregnancy center that we support. Lastly, I am able to use my creative license to find fun new ways to reach out and make Mom 4 Life more widely recognized by the moms that need what we have to offer.

5. Is there a favorite product or service that you offer?

We add new products to Mom 4 Life almost every week and in the last 6 years we have compiled a product line that has over 900 unique products for moms, babies and children. Picking a favorite product is a little like asking me to say which of my kids I love the mostJ! However, I can say that some recent customer favorites have been The Belly Bandit, the WubbaNub, BabyLegs (we are the largest online retailer), the TummyTub and Blush topless undershirts.

6. Anything else you would like to share about your business? Being a working parent? Etc…

My mission is to take the phrase “Mother knows best” and put it into a successful business model. I want to do business like a wise mother would do parenting: intentionally, creatively and with love. Everything we do at Mom 4 Life revolves around moms, from the mom invented products we offer, the pregnancy center we help support, our amazing employees and of course, to our target customer base. Moms are naturally passionate about their children, I wanted to take that passion and produce a retail website that would reflect that as brightly as possible. Because our customers are such an intragul part of our business we value their opinion highly. Members of our facebook fan page are often given the opertunity to share their opion on products that we are considering, I would love for you to come over and be a voice! Because we all like winning something for free, we offer a weekly giveaway on our blog. Finally, you are invited to sign up for one of our newsletters (we have several options to best meet your needs) and ask a thank you, you will receive a 5% discount code that can be used on all future purchases!